Alexa Changes Ranking AlgorithmPosted on Sunday, April 20th, 2008 under Random Thoughts |
A few days back Alexa announced the implementation of their new ranking algorithm, that has effected thousands of the websites’ rankings. Most of the webmaster’s claiming that this new ranking has dropped them and their ranking was badly effected, for example one my website’s ranking dropped from 12000 to almost 33000. But this new algorithm is supposed to provide more realistic results.
How it used to Work
According to Alexa, the users who had installed the Alexa Toolbar were the source of information for the website’s ranking. It means the ranking was dependent on the users only using the Alexa Tool, if any user haven’t installed the Toolbar will not effect your ranking even if he regularly visits your website. Now, this was already a lame system, because people were already tricking it easily by using Alexa Toolbar and visiting their own website to increase their Alexa Rank. And there were a couple of scripts as well that were sending requests to Alexa using proxies to increase Alexa Rank quickly.
Is Alexa Important for ranking
Well, the answer can be YES and NO at the same time. Yes for the people who were already cheating other webmasters by selling their website and showing Alexa Rank, and the other group of webmaster who were showing Alexa Rank to the potential advertisers, I mean AdBrite shows the Alexa ranking and advertiser trusting the Alexa Rank purchase the Ad Space on any site with good alexa ranking. No for the people like me and you, because its useless, it used to provide fake results already and Alexa has committed by introducing completely new system that does not reflect the previously existed system. So how knows after a couple of years, they will introduce something knew and tell us “we have improved our ranking system”.
If you ask me just concentrate on developing your website with some good content and generating traffic. If you have time to waste then keep checking your Alexa Rank and try improving it. Concentrate on real traffic rather than fake results.
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